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Hi all, thank you for a VERY successful Mesa Book Festival 2017!


While we gear up for the 2018 Cirque du Livre Writer's Conference, please take a moment and enjoy the pictures from the festival on our Facebook Page!

November Updates

FYI- We have only 22 spaces remaining for vendors, so if you have a friend that is on the fence, reach out to them and make sure they do not miss out.

The first 500 attendees will receive a custom Mesa Book Festival Bag to carry their new books home in. We will do our best to fill it with goodies and gifts from local businesses ahead of time :)
Which, if you would like to include something in the bags,

If you still want to add an item to the bags, please purchase that here (“Attendee Bag Inclusion”) on the website:
As we get closer to show day, staff will be making themselves available on facebook (in the group  each Tuesday from 6p-8p to answer questions from vendors, attendees and others.  
On Tuesday, November 14th at 6pm- join us for a Facebook Live walk through of the festival spaces- just visit the web page for the event on Facebook, and you can tune in:
If YOU want to volunteer and be a part of the FIRST Mesa Book Festival- We need a number of volunteers, including:

Vendor Load In Assistants
Panel Moderators
Vendor Load out Assistants
SCBWI Readings at the Tree Support
Friendly Faces for Attendees (Information Booth)
and More

e there, and we'll get your shirt size for your Festival shirt and talk about how you can help the festival be a SUCCESS!
Saturday, November 18 at 1 PM - 2 PM
Jarrod's Coffee, Tea & Gallery
154 W Main St, Mesa, Arizona 85201
That's the news for now... more updates coming...

Hi all,

   To be fair, we've done this . . . a lot. And we'd like to share the tips we've learned and help make the Mesa Book festival the best experience for you and your fans. Some of these tips may sound simple, but we've seen too many people not get the memo not to include them.

Register Early
Be 100% sure you can attend and register your space as early as possible. Waiting too long could have you bumped to the waiting list, and that's not such a good place to be. Cue sad face emoji.

Stay Informed of Festival Progress

Like the Facebook Page: on the email list (Above)
Follow the Twitter feed:

We'll post information on Facebook regularly, so be sure you're connected and you don't miss a thing.

Add the Festival Emails to your Address Book

Make sure you have our emails in your address book: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.. You could receive email from one or all of those sources. Any questions may be sent to This email address is being protected from spambots. You need JavaScript enabled to view it..

Get people excited ahead of time

Undoubtedly, we have a plan to promote the Festival. You have a place in that as well. Energize your fans, friends and family to come out to the event. The best part is that the event is free, so you're not asking them to buy a ticket. We'll share some more plans that you can implement as we move forward, but with all of us pulling together, we can get many more people looking for books in DT Mesa.

Remember why you're there

For most vendors, you're there to make some money. You are there to serve the attendees and connect them to the best book/product/etc. for them, and it's in your space. Too many times we see vendors set up a space and have an air that they expect the attendee to somehow do all the work of engagement. Smille, greet people, show an Interest in them. 

Keep it simple, keep it clean

Think about the most successful retail stores and how they manage their appearence to customers. Your space can easily emulate a successful storefront with a crisp, clean and organized appearence.

Pay your taxes

If you are planning to handle your TPT duties on your own, be sure you are registered. Transaction Privilege Tax (TPT) information is available at: Consider using one of our booksellers if that process seems daunting.

It's December, in AZ

Be prepared for an evening in December. The average Daily High temp in December is 66 degrees, the low 45 degrees. Dress appropriatley, check the weather forcast before. Layering is generally a good plan.

Plan for Power

The event takes place from 2pm to 8pm. Sunset in AZ in December is somewhere around 5:20pm, meaning you'll have some darkness creeping in. Be prepared. While there are some streetside outlets that--if not being used by others and are functioning--are available to you, you may want to have some battery power available to light your products and power your register.

Hello, everyone,
   As we get closer to the Festival, we wanted to keep you updated on the happenings and updates. Here is an update we sent to the Vendors last night.
We are up to 54% of our spaces registered, which is a fantastic start. Some really fun vendors have joined us from some of the other events that I have participated in, including an amazing community creating husband/wife team named Steam Crow (online at Just visit their website and you’ll see why we are so excited. That being said, we will start pushing to fill the remaining spots, well, tomorrow, so if you know someone that has been on the fence about participating, you may want to encourage them to get the job done.
We are VERY excited at the response from the writer community- Thank You for choosing this event.
Partnership: Society of Children’s Book Writer’s and Illustrators
For those of you that are unaware of how the holidays happen DT Mesa, in recent years the city and supporting organizations have worked together to create “Merry Main Street” (online at a series of events and attractions designed to bring the community downtown during the holidays (which, clearly, we are tapping into the momentum of). One of those attractions is Mesa’s Christmas Tree, a four story tree.
We have partnered with SCBWI (Online at to bring their award winning children’s authors to the tree through the day to read to the children. We’ll be announcing that lineup soon, but we do know one special guest that will be making an appearance:
Mesa Mayor John Giles
The Mayor of Mesa, John Giles, will be kicking the children’s reading at the tree at 2pm, followed by a tour of the Festival. Look for that release to go out on Monday, as well as the website to be updated. We think there may be a couple more fun names to announce as well, but we will need to confirm their attendance first.
Attendee Bag Inserts
We would LOVE to promote your business in the bag given to attendees at the event. Just visit this page (, scroll to the bottom and “buy” the Attendee Bag Inclusion. Message bob if you have any questions, This email address is being protected from spambots. You need JavaScript enabled to view it..
Next Steps
That’s it so far. We just need to keep spreading the word about this great upcoming event and building the anticipation.
I will send another update in the next couple weeks, when we have finalized some additional details.
Go Team Books!

[MESA, AZ]- The Mesa Book Festival launched their website with the first details of their upcoming December event. Partnering with the Downtown Mesa Festival of the Arts, event organizer Anthology, Inc. plans to bring 85+ literary themed authors, publishers, small presses and others to Downtown Mesa to celebrate books and reading.

Registration for vending spaces will open August 1st, and Anthology has approached two outstanding local book sellers, Bonny Books and Duncan's Books and More to provide sales services for authors who prefer not handle those tasks on their own.

The outdoor event seeks to give the local writers the opportunity to interact directly with patrons during the busy holiday selling season when people are looking for unique gifts for friends and family members.

The event will also feature a presentation space for Authors to share the stories of their books with attendees, and a poetry open microphone area for the valley poets to share their works.

Learn more at the festival website,, and the organization has set up a Q&A to answer any early questions.