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Advice to 1st time Vendors

Hi all,

   To be fair, we've done this . . . a lot. And we'd like to share the tips we've learned and help make the Mesa Book festival the best experience for you and your fans. Some of these tips may sound simple, but we've seen too many people not get the memo not to include them.

Register Early
Be 100% sure you can attend and register your space as early as possible. Waiting too long could have you bumped to the waiting list, and that's not such a good place to be. Cue sad face emoji.

Stay Informed of Festival Progress

Like the Facebook Page: on the email list (Above)
Follow the Twitter feed:

We'll post information on Facebook regularly, so be sure you're connected and you don't miss a thing.

Add the Festival Emails to your Address Book

Make sure you have our emails in your address book: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.. You could receive email from one or all of those sources. Any questions may be sent to This email address is being protected from spambots. You need JavaScript enabled to view it..

Get people excited ahead of time

Undoubtedly, we have a plan to promote the Festival. You have a place in that as well. Energize your fans, friends and family to come out to the event. The best part is that the event is free, so you're not asking them to buy a ticket. We'll share some more plans that you can implement as we move forward, but with all of us pulling together, we can get many more people looking for books in DT Mesa.

Remember why you're there

For most vendors, you're there to make some money. You are there to serve the attendees and connect them to the best book/product/etc. for them, and it's in your space. Too many times we see vendors set up a space and have an air that they expect the attendee to somehow do all the work of engagement. Smille, greet people, show an Interest in them. 

Keep it simple, keep it clean

Think about the most successful retail stores and how they manage their appearence to customers. Your space can easily emulate a successful storefront with a crisp, clean and organized appearence.

Pay your taxes

If you are planning to handle your TPT duties on your own, be sure you are registered. Transaction Privilege Tax (TPT) information is available at: Consider using one of our booksellers if that process seems daunting.

It's December, in AZ

Be prepared for an evening in December. The average Daily High temp in December is 66 degrees, the low 45 degrees. Dress appropriatley, check the weather forcast before. Layering is generally a good plan.

Plan for Power

The event takes place from 2pm to 8pm. Sunset in AZ in December is somewhere around 5:20pm, meaning you'll have some darkness creeping in. Be prepared. While there are some streetside outlets that--if not being used by others and are functioning--are available to you, you may want to have some battery power available to light your products and power your register.

Website Open, Registration Begins August 1st

[MESA, AZ]- The Mesa Book Festival launched their website with the first details of their upcoming December event. Partnering with the Downtown Mesa Festival of the Arts, event organizer Anthology, Inc. plans to bring 85+ literary themed authors, publishers, small presses and others to Downtown Mesa to celebrate books and reading.

Registration for vending spaces will open August 1st, and Anthology has approached two outstanding local book sellers, Bonny Books and Duncan's Books and More to provide sales services for authors who prefer not handle those tasks on their own.

The outdoor event seeks to give the local writers the opportunity to interact directly with patrons during the busy holiday selling season when people are looking for unique gifts for friends and family members.

The event will also feature a presentation space for Authors to share the stories of their books with attendees, and a poetry open microphone area for the valley poets to share their works.

Learn more at the festival website,, and the organization has set up a Q&A to answer any early questions.