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Welcome, and thank you for your interest in being a vendor at the Mesa Book Festival. Please review the IMPORTANT information below. The link to register will appear at the BOTTOM of this page, beginning 12am, Wednesday, August 15th, 2018.


All space purchases are non-refundable*. In the case of a festival must be canceled due to bad weather, purchased spaces will be honored for the following year's event.

TPT Requirement. For Street and Sidewalk Spaces, you will need to secure your space in the name your TPT (Transaction Privilege Tax ID) is in - you will be required to enter TPT # and Business name to purchase your space. For Spaces in the PUB (Pop Up Book Store), you will not need to provide a TPT.

Location:  The festival will be located on South MacDonald St., off of Main St. This section will be closed to vehicle traffic, with exception of load in and load out of the festival.  An information booth, manned by festival volunteers, will be located on the corner of the Main and MacDonald intersection. 

Event Schedule:  Festival will be 2:00 pm to 8:00 pm, with set-up beginning at 12:00 pm noon and take-down beginning at 8:00 pm. No early tear down will be allowed, unless specified by event organizers.

Parking:  Vehicle parking for participating vendors is available in Orange or Gold lots. Additional parking is available in the parking structure on the north side of Pepper, just east of the AZ Museum of Natural History; and, at the southeast corner of N. MacDonald and Pepper for those that need handicap parking or vehicles that will not fit in the parking structure. Click here for map of parking.

Hold Harmless: In purchasing a space and participating in the festival the vendor is agreeing to hold Downtown Mesa Festival of the Arts (DTMesaFest), Ultimate Imaginations, Inc. (UII), the Downtown Mesa Association (DMA),Anthology, Inc. and the City of Mesa harmless for theft of, damage to, loss or destruction of merchandise, materials, equipment or personal property. I also understand that DTMesaFest, UII, DMA, Anthology, Inc. and the City of Mesa will not be held responsible for sales, weather, or other unforeseen revenue losses and does not guarantee revenues or number of patrons. I also certify that my business/self is in compliance with all Tax and where applicable, state health regulations and, if applicable, operations are appropriately permitted by Maricopa County.

Exhibit Space Rental:  Anthology, Inc. will rent 10 ft. X 10 ft. spaces to vendors at the rate of $45.00 per space, per event. A vendor may rent a maximum of 3 spaces. Specific space numbers will not be reserved.  Street spaces shall require the artist-vendor to erect a canopy over his/her display. Canopies can be any color, but must be 10 ft. x 10 ft. Weights must be used, for safety. Straight legged canopies preferred. Canopies can be used in sidewalk spaces.

Set-up and Take-down:  Due to space restrictions, one-way vehicle movement, in and out of the exhibit area, will be enforced for safety.  Upon arrival at MacDonald street end off of 1st Ave, artist-vendors will be asked for name to verify on list or to show their receipt if purchased space after 5pm the Friday before the show. During event set-up starting at 12:00 pm, occupation of spaces will be sequential, in order of artist-vendor arrival on site, beginning from the Main St., and progressing. All registered vendors must be unloaded by 1:30 pm. At 8:00 pm, vendors shall disassemble and pack their products and equipment in place. No early tear down will be allowed, unless specified by event organizers. Once their items are ready to load out; packed down to include tent and placed towards back of area, they may retrieve their vehicle and re-enter the exhibit area from the entrance specified by volunteers in charge of load out in the same direction as load in.

Exhibit/Display Equipment:  All equipment needed for exhibit must be furnished by the vendor.  This includes canopy weights; which are required for safety to you, other vendors, and the public, tables, chairs, etc... Canopies can be any color, but must be 10 ft. x 10 ft. Weights must be used, for safety. Straight legged canopies preferred.   If electric power is needed, some 15-amp ac-power outlets, provided by the city, are located on the raised curb areas near the exhibit spaces, but artist-vendors must provide their own extension cords and tape to secure down for safety.  Packing materials and clutter must not be visible in the exhibit space from visitor/pedestrian viewpoint. Vendors are reminded to ensure personnel safety by preventing hazards, such as protrusions of sharp objects in and around the exhibit space, broken glass, spilled liquids, etc…


  • This is a curated book festival, we will review each application for it's authenticity and connection to the literary arts.
  • Authors, Publishers and Small Presses will be encouraged to apply.
  • Vendors with merchandise or services that compliment the literary lifestyle will be encouraged to apply.
  • Other vendors may be deferred based on fit, or disinvited and refunded their registration fees.
  • Anthology, Inc. reserves the right to disinvite and vendor at it's discretion.

* Anthology, Inc. will refund vending registration fees for vendors that are rejected by Anthology, Inc.


When you register, you will be able to select an add on to include an item in the bags provided to attendees. As a registrant for a space, you are given a $15 discount from the normal price ($50). DURING REGISTRATION is the only time you will be offered this discount- IF you opt in to the bag program anytime after you register, you will pay the normal rate.


When you register, you will be able to sign up to sponsor a social media campaign that mentions (and tags) your business. Following your successful registration, we will follow up with you regarding the details of the campaign (which social media site, what to tag, etc.). The campaign will run prior to December 9th, the day of the Festival.

Additional Information: Advice for the first time vendor

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